Tuesday, May 8, 2012

Ch. 7- Business Marketing

Apple and business normally aren't intertwined. Apple is considered more "hip" and "creative"product than a business product. But that is steadily changing. With Apple's increasing popularity and products that can be used for pretty much any type of environment such as school, work, and businesses such as the iPad. Allows Apple to be more involved with businesses. Not to mention most people these companies want to hire own a Mac and hate to put up with PC's. Also with the App's Apple is allowing companies to create apps for them to be used on the iPhone and iPad. Which gets companies involved and allows them to transition to Apple products.