Apple stores where all apple products are sold are a group of chain stores which is owned and worked by Apple Inc. All of their stores are state of the art and have innovative appearances which make people naturally attract to the store and not get bored once you are inside. Since Apple has such a good reputation with products and the stores are so attractive, the stores have in fact turned into tourism sites. Apple Stores have so many people visit the store they have several features to help customers out.
They have ALL the Apple products on display and the costumers can actually use them with all their capabilities. They have a great amount of employees to help. Not to mention they give group tutorials to costumers on how to use Apple products for free. They also choose good locations for their store with 300 globally and 6 here in New York City. All of which are open till late and one is open for 24 hours. They also appeal to the environmentally responsible costumers by offering to email them their receipts for their products instead of printing one out for them. With all these steps Apple has taken for their stores they have the perfect "retailing mix" of the "six P's". One of the best things about the Apple store in my mind is their warranty system at the store. No matter which Apple product you have gets damaged as long as the warranty is still good you can go to the store any time and immediately receive a new product. If that's not great costumer service I don't know what is.
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