Ch. 18- Sales Promotion and Personal Selling

When it comes to sales and promotion Apple Inc. doesn't need to go that route even though through sales and promotion other companies allow themselves the chance to bring in new consumers. But with Apple's current and growing popularity with the iPhone and the recent release of the iPad 3 they bring in new consumers constantly. Apple did have a rebate which ended on January 16, 2012 which was buy a mac and a printer and get a rebate of up to 100 dollars. Apple Rebates

When it comes to personal selling the employees at Apple aren't there to advertise the products but to answer any question you have. It's not necessarily about just the sale to them but the experience. Apple likes for their stores to give you an experience that no other can. Along with trained staff they also have the Genius Bar for problems with your current products.