Apple Inc. has a good history of advertising. Its no coincidence that their products are currently the most popular electronics. Apple though pays a hefty price to have such popularity for their products. In 2009 Apple Inc. budget for advertising was 501 million dollars. Which that year was 1.37% of their revenue. Not only do they have such a budget for their products they like to incorporate some type of contemporary visual art to their advertisements. Which started with the famous original Macintosh Super Bowl commercial in 1984 mimicking George Orwell's book 1984. Now Apple likes to give the appearance that their product is "cooler" than other products. The Mac and PC ads for example. They also make their iPods look fun with the commercial of the shadow dancing while listening to an iPod. 
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