Ch. 10- Product Concepts

 Apple Inc. products are the perfect example of "shopping product" while also being a "specialty product". Even though Apple products tend to be more expensive than "convenience product" people seem to can't live with substitutes for it.

With the label of "specialty product" it benefits Apple with their marketing for their products. Apple already has a feel and some what reputation of having better products than the competitors. Or at least more wanted products with in all categories. Which are phones, computers, laptops, mp3 players, and tablets now. What also helps is that even though their products are generally more expensive than the other brands it is still attainable by anyone. Which makes their products even more wanted.