Ch. 11- Developing and Managing Products

Apple prides itself on being innovative. Every one of their products has been called "innovative" in its own right. When ever there's a new product there are review's or articles on it calling the product "innovative".
Apple tends to develop and design their products similarly to one another with just better and improved qualities.

The key to keep making successful products is to have them be innovative. Apple is top of the list when it comes to making innovative products. The thing that makes their products so innovative isn't necessarily anything futuristic or advanced technology its how usable and easy the product is to get used to.

The iPhone and iPad are essentially used the same way. Touch screen, apps from the app market, music. All very popular in apple products are there and its all very easy to get used to. Where most companies try to distinguish the differences between all of their products and have them used differently Apple just has their products be equally usable and therefore more popular and "innovative".