Ch. 16- Integrated Marketing Communications

The purpose of promotion and communicating with consumers is to get them to purchase a product or service. The AIDA concept shows you step by step of reaching your company goals with communicating to your consumers.

A-Attention
  Apple has no issue getting the consumer's attention with their advertisement on t.v and the images of products on their websites. Every year their products image is everywhere because there is a highly anticipated product being released. Such as the "new iPad". 

I-Interest
The new retina display is drawing a lot of interest for the "new iPad"

D-Desire
The iSight camera makes the iPad more desirable because of the whole "memories" advertisement they attached with it.

A-Action
Consumers have taken good action with the iPad. The friday of it's release crowds in over 10 countries made lines outside of Apple stores for it. According to a article on usatoday.com  "The iPhone 4S was the fastest-selling phone ever, and we expect the same for the iPad," So clearly good action is taken on Apple products.