Ch. 8- Segmenting and Targeting Markets

When targeting markets you need strategy to do it effectively. Apple uses simple and currently working strategies. Might not be what most companies would do but it's worked for them and continues to work.
They use the demographic segmentation as a segmenting strategy in relation to location of their stores. Where they have 14 in New York making it highly concentrated and allows them to bring in a lot of different customers. With their small product lines and limited product mix they have become very successful and loved by everyone. Apple has had no problem applying the psychographic segmentation  considering they relate themselves to every lifestyle of all ages.