Ch. 5 Developing A Global Vision

Apple is fast becoming a player in global markets due to the fast release of the iPhone. When the iPhone 4 was first released they announced that 88 countries outside the U.S will have the iPhone 4. Due to the faster release analyst believe that iPhone sales have peaked in the U.S. So this clearly shows the need for global revenue to Apple. It turned out to be the right move because Apple received 58% of its revenue from outside the U.S.

Apple meanwhile released the iPhone 4 at the same time in Germany, France, Japan, and the U.K. as the U.S. Where in France the iPhone market share shot up to 40.5% in the first  quarter from 11.5% in 2008. Apple depends on the foreign market to keep sales up. An estimated 55% of all iPhone sales are now made out of the U.S. which is 30% higher than the 25% it was two years ago.

Ch. 4 The Marketing Environment for Apple Inc.

Apple targets a general group of people. Everyone and anyone Apple feels there is a product for you. Like it says on their website "which Mac is for you?". Apple attracts all types of generations thanks to their iPods for musical entertainment. Their iPhone and iPad and Mac's attract the typical teenager, student, adult, worker group. The only thing is the cost of the products. Apple Inc. knows they have a product that's better and high in demand so they charge it. Which limits the group of people financially who could afford Apple products. Due to the pricing you would think that it would be among the middle class and above group of people who normally could afford such products. Back when the iPad came out there were people willing to pay a premium for it. But for PC users (picture above) where the technology generally cost less than Apple products weren't willing to do the same. But even with that Apple is made for everyone and to be used for every type of way. It even makes a concentrated effort to work with students. "A Mac lets students create amazing things"

Ch.3 Ethics and Social Responsibility for Apple Inc.

Apple Inc. reveals their carbon footprint and shows how they make changes with their packaging and recycling and processes to help the environment as part of their social responsibility. For the year 2011 Apple Inc. was responsible for 23.1 million metric tons of greenhouse gas emissions. But 98% of that was from the product life cycle's such as manufacturing and transportation. 2% came from the actual facilities.

One of Apple Inc. main efforts for the environment is to provide products without toxic materials. The fact that Apple Inc. has accomplished this has put them years ahead of the competition.
Apple also wants to reduce the burden of transportation by using smaller packaging. By making the iPhone package 40% smaller then the original packaging in 2007 it allows more packages to ship and use less ships,planes to ship them.
Apple Inc. also works on energy efficiency with their products. Every single product from apple emits 1/4th of CO2 emissions that a regular light bulb emits. Also Apple is the only company that has every single product meets the Energy Star Qualification. There is a link on the Apple Inc. website that shows more about energy efficiency. http://www.apple.com/environment/energy-efficiency/

Apple has an environmental FAQS page. http://www.apple.com/environment/faq.html
Apple has an recycling program. http://www.apple.com/recycling/
Apple has an Supplier Responsibility page. http://www.apple.com/supplierresponsibility/

Apple also supplies the public with a report about their products and their products.
http://www.apple.com/environment/reports/

Ch. 2 Apple Inc. Strategic Planning for Competitive Advantage

Apple Incs plan for competitive advantage is to show how much better and compatible their products are. Not only compatible as in product to product such as your iPad can have everything from your Macbook on it. But how its compatible to the user. On the Apple Inc. website they have a "Why you'll love a Mac" section where it say's "which mac is right for you?" http://www.apple.com/why-mac/

They also have advertisements which show how Apple products are more fun for users than the typical products.

Apple Inc. Mission Statement

From the Apple Inc. Website:

 "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad."
 

Ch. 1 Brief History Of Apple Inc.

Apple started on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The hand built "Apple 1" computer went on sale July 1976 for $666.66. Apple became Apple Inc. on January 3, 1977. By the end of the 1970's Apple had a staff of computer designers and a production line of computers. Later on in the years by the time Apple went public, it generated more capital than any IPO since the Ford Motor Company in 1956. Which led to 300 millionaires being created more than any company in history. In 1984 Apple released the first "Macintosh" computer which sold well at the beginning but not so well during the follow up sales. During 1985 a rift began between Steve Jobs and CEO John Sculley. Jobs wanted to remove Sculley from the CEO and when Sculley found out he held a board of directors meeting and had removed Jobs from his duties. Which led to Jobs resigning from Apple. Starting in 1989 Apple started releases several versions of a Macintosh portable. After improving their model's after each time the magazine "MacAddict" referred to the period from 1989 to 1991 as "the first golden age" of Macintosh. After a few struggling years Apple replaced then CEO Micheal Spindler with Gil Amelio in 1996. Who bought the Next company owned by Steve Jobs and brought him back to Apple as an advisor. In 1997 Steven Jobs announced that Apple would work with Microsoft to release new versions of Microsoft Office for the Macintosh. Then on November 10th, 1997 Apple introduced the Online Apple store. On August 15, 1998 Apple introduced the iMac. Which sold almost 800,000 units in the first few months. On May 19, 2001 the first Apple retail stores opened in Virginia and California. While on October 23rd 2001 they announced the iPod and released it on November 10th which became a huge success. Selling over 100 million units in 6 years. Apple's iTunes store was introduced in 2003 offering song downloads for 0.99 cents and became another success with 5 billion downloads by 2008. On January 9th 2007 Jobs announced the name of Apple Computers Inc to Apple Inc. He also announced the iPhone. Apple share's reached an all time high the following day. July 2008 Apple released the App store for the iPhone and iPod touch. After a month the App store brought in 1 million dollars daily and the store had sold 60 million applications. On January 27, 2010 Apple announced the iPad. Which was released on April 3, 2010 and sold over 500,000 units on the first week. On October 2010 Apple shares reached an all time high over 300 dollars a share.