Monday, February 27, 2012

Ch. 5 Developing A Global Vision

Apple is fast becoming a player in global markets due to the fast release of the iPhone. When the iPhone 4 was first released they announced that 88 countries outside the U.S will have the iPhone 4. Due to the faster release analyst believe that iPhone sales have peaked in the U.S. So this clearly shows the need for global revenue to Apple. It turned out to be the right move because Apple received 58% of its revenue from outside the U.S.

Apple meanwhile released the iPhone 4 at the same time in Germany, France, Japan, and the U.K. as the U.S. Where in France the iPhone market share shot up to 40.5% in the first  quarter from 11.5% in 2008. Apple depends on the foreign market to keep sales up. An estimated 55% of all iPhone sales are now made out of the U.S. which is 30% higher than the 25% it was two years ago.


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