Ch. 2 Apple Inc. Strategic Planning for Competitive Advantage

Apple Incs plan for competitive advantage is to show how much better and compatible their products are. Not only compatible as in product to product such as your iPad can have everything from your Macbook on it. But how its compatible to the user. On the Apple Inc. website they have a "Why you'll love a Mac" section where it say's "which mac is right for you?" http://www.apple.com/why-mac/

They also have advertisements which show how Apple products are more fun for users than the typical products.